About
YOUR WEBSITE & BUSINESS GUIDE
Hi, I’m Kristy.
WEBSITE STRATEGIST.
SIMPLIFIER OF TECH.
CONFIDENCE BUILDER.
I help creative and service-based business owners build websites and simple systems that support their business — without the overwhelm, technical confusion or feeling like they need to figure everything out on their own.
My approach is practical, encouraging and focused on helping you feel confident with the tools and technology behind your business.
Clarity
A clear path forward, without the overwhelm.
Practical Skills
Real-world website and business experience.
Simple Systems
Tools and processes that work together.
Confidence
Support to move forward at your own pace.
My Story
I Didn’t Start Out Knowing Any of This
When I started my paper crafting business, I had a passion for creativity and teaching, but building websites, setting up online systems and figuring out the technology behind running a business was a whole different story.
Like many small business owners, I found myself learning as I went. From building my first website to creating online classes, managing email marketing and connecting the different pieces of my business, there was always something new to figure out.
Over time, I discovered that technology doesn’t have to be complicated. With the right guidance, a clear plan and systems that actually make sense, running an online business can feel so much easier.
And that’s what led me to Create to Biz Strategies.
Today, I help creative and service-based business owners navigate their websites and business systems with more clarity and confidence — so they can spend less time wrestling with technology and more time doing the work they love.
What my Clients Say
“Kristy’s Website Clarity Audit helped me identify my priorities and focus on the improvements that mattered most. I walked away with a clear, achievable plan and greater confidence in my next steps.”
lucy
“Kristy made the process of building my membership website feel simple and manageable. She understood what I wanted to achieve, guided me through the technical decisions, and created a platform that supports my business and makes it easy for members to access everything they need.”
joanne
“Kristy took my ideas and transformed them into a website that feels more professional, organised and aligned with my business. She made the entire rebuild process straightforward and created a landing page that clearly communicates what I offer. Her attention to detail and practical guidance were invaluable.”
katherine
I know that no two businesses are the same. Whether you’re building your first website, refreshing an existing one, or trying to make your online systems work together, the right solution should fit your business — not the other way around.
My approach is simple: I take the time to understand your goals, identify what’s getting in your way, and help you find practical solutions that feel achievable. No unnecessary complications, no one-size-fits-all strategies, and definitely no overwhelming tech jargon.
Because at the end of the day, your website and systems should make running your business easier, giving you more time and confidence to focus on what you do best.
THE WAY I WORK
More Than Just a Website
Building a website is only one piece of the puzzle. I believe the real magic happens when you understand how everything fits together and feel confident making it work for your business.
01 · UNDERSTANDING
Your Business Comes First
Before we talk websites or technology, I take the time to understand your business, your goals and what you actually need. No cookie-cutter solutions.
02 · SIMPLICITY
Keep Things Simple
You don’t need every tool, plugin or complicated system. I focus on practical solutions that work together and make running your business easier.
03 · EMPOWERMENT
Confidence Beyond the Build
I want you to feel comfortable with your website, understand how it supports your business and know what to do next — without relying on someone for every little change.
The Journey
From Overwhelmed to Confident
You don’t have to figure everything out at once. Here’s how we can make your website work better for your business, one step at a time.
STEP 01
Find Your Clarity
Understand what’s working, what’s not, and where to focus your attention first.
STEP 02
Create Your Plan
Turn scattered ideas and overwhelming to-do lists into clear, achievable priorities.
STEP 03
Build Your Foundations
Create or improve a website that reflects your business and supports your goals.
STEP 04
Connect the Pieces
Bring your website, email marketing and essential systems together so they work more smoothly.
STEP 05
Grow With Confidence
Feel more capable managing your website and making decisions as your business evolves.
My Story is Just Beginning… and So is Yours!
What I Believe
The Values Behind Everything I Do
I believe building a successful business shouldn’t mean sacrificing your time, creativity or peace of mind. These are the principles that guide how I work and support the people who trust me with their businesses.
People Before Technology
Your business is more than a website or a collection of tools. I believe technology should support the person behind the business, not create more work or stress.
Progress Over Perfection
You don’t need everything figured out before you move forward. Small, thoughtful improvements can make a meaningful difference, and progress is always better than staying stuck.
Honest, Practical Guidance
I’ll always give you straightforward advice, explain your options and recommend what makes sense for your business — even when that means keeping things simple rather than adding something new.
A Business That Fits Your Life
Success isn’t just about revenue or growth. It’s about building a business that supports your goals, respects your time and gives you space to enjoy the life you’re working so hard to create.
BEYOND THE WEBSITE
A Few Things You Should Know About Me
When I’m not helping business owners untangle their websites and technology, you’ll usually find me creating something, spending time with family or enjoying a well-earned Pepsi Max!
Creative at Heart
Paper crafting is where my creative business journey began, and it’s still a huge part of my life. I love turning simple supplies into something beautiful and helping others discover their own creativity.
Family Comes First
I’m a wife and mum, juggling family life, a day job and my own businesses. I know firsthand how important it is to build a business that fits around your life — rather than taking it over.
Powered by Pepsi Max
Forget the coffee — I’m a Pepsi Max girl! Give me a cold Pepsi Max, a creative challenge and a problem to solve, and I’m in my happy place. I love finding simpler ways to make complicated things work.
READY TO TAKE THE NEXT STEP?
Let’s Make Your Website Work for You.
Whether you’re starting from scratch, refreshing an existing website or simply feeling unsure what to tackle next, you don’t have to figure it all out alone.
Let’s find a clearer, simpler way forward for your business.
